ADOPTION OF SUSTAINABLE ENTREPRENEURSHIP IN SMALL AND MEDIUM ENTERPRISES (SMES) IN DEVELOPING COUNTRIES: LITERATURE REVIEW

ADOPTION OF SUSTAINABLE ENTREPRENEURSHIP IN SMALL AND MEDIUM ENTERPRISES (SMES) IN DEVELOPING COUNTRIES: LITERATURE REVIEW

Authors

  • Kasimu Sendawula Department of Marketing and Management Makerere University, Kampala, Uganda
  • Peter Turyakira Department of Marketing and Management Makerere University, Kampala, Uganda
  • Juma Bananuka Department of accounting Makerere University Business School, Kampala, Uganda

Abstract

Sustainable entrepreneurship has been internationally ac- knowledged by both large and SMEs as a competitive strat- egy. However, there are few studies on the motivation, barriers and strategies of enhancing SMEs adoption of sustainable en- trepreneurship particularly in developing economies. the pur- pose of this study is to conduct a literature review regarding SMEs adoption of sustainable entrepreneurship focusing on themotivation, barriers and the way forward to promote SMEs adoption of sustainable entrepreneurship.

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Published

2018-02-26

Issue

Vol 4 No 2 (2018)

Section

Research Articles

How to Cite

ADOPTION OF SUSTAINABLE ENTREPRENEURSHIP IN SMALL AND MEDIUM ENTERPRISES (SMES) IN DEVELOPING COUNTRIES: LITERATURE REVIEW. (2018). Journal of Advances in Social Science and Humanities, 4(2). http://jassh.info/index.php/jassh/article/view/287